There are two apparent benefits of effective online marketing through social news websites: you get high quality links and you get that (primary and secondary) traffic. Let me go deeper on these two advantages.
Let us first talk about getting high quality links. Many of these best editorial links cannot be bought easily. But if you’re becoming popular with your good stories, trusted social news websites will get you a large number of links without too much effort on your end. Since you received these natural and permanent links from reliable sources, search engines will trust you. It follows that your search engine visitors will increase. This is called a borrowed trust. You shouldn’t take the type links that you are receiving for granted; instead concentrate on providing good articles so as to attract good quality links to your website.
If your site has been receiving a large volume of visitors that came directly from social media sites, what you have is considered ‘primary traffic’. Now, if you have referral traffic from other websites which, after they have come across your content through the social sites, send you visitors, then what you have is a secondary traffic. Of course, it happens that browsers at times show lack of interest to one’s website. However, if your whole internet site displays ideas that are essential to the general interests of these social media sites, chances are social users will begin to follow your spot. Secondary traffic seems to be the next valuable, but in reality it is more valuable than the primary type of traffic. Yes it’s true that primary traffic arrives in larger volume but the links from the secondary traffic can even bring more interested visitors to your homepage. This scenario builds your brand in the eyes of your site’s visitors.
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