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pay per click

Paid Search Marketing

With our Pay Per Click Ad campaigns, you can create and promote your products or services quickly and simply.

Pay Per Click

With Pay Per Click you can create and promote your product or services quickly and simply. Pay Per Click ads are displayed along with search results when someone searches in the search engines using one of your keywords. Ads appear under ‘Sponsored links’ in the side column of a search page, and may also appear in additional positions above the free search results. In this way you are advertising to a qualified audience that’s already interested in your business.

You can also use Pay Per Click ads in the content of the websites such as blogs and Related Articles. Our PPC experts will help place your ads with related content! For example, your product is ‘food supplement’, you can put this ads in a health related websites and health articles and blogs. Also, You can choose from a variety of ad formats, including text, image, and video ads. According to a study more people are clicking on text ads. They put text ads in the content wherein visitors thought that it is a part of an article or blog. If you are going to use image and videos ads we should know the heat spots of a webpage which are in left side of a page, above the content.

Creating Effective Ads

Ad Text

As a basic rule, use clear, well-written, and specific ad text that highlights what sets your product or service apart from the competition.

  • Create simple, enticing ads
  • Include prices and promotions.
  • Use a strong call-to-action.
  • Include one of your keywords in your ad text.
  • Choose the best destination URL.
  • Test multiple ads in each ad group.

Graphic Ads

Creating more than 3 designs with different colors and layout, running and tracking these ads; we will know which ads is more effective. We can test one element of an Ad for a period of time, for instance we’ll test the color. All of the elements of an ads are the same except the color, run these ads for 2-3 months and track the traffic. After the test we already know that is the best color then the next step is to test another element.

What are the steps to creating a keyword list?

  1. Expand your keyword list to include as many relevant words as possible.
  2. Target the keyword list by using keyword matching options.
  3. Scrub or refine the keyword list.
  4. Group the keywords in thematic clusters to be paired with different ads.

Making sure your Business is FOUND

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Profit

Testimonials

  • “I received a huge commercial snow plowing lead from my new website that resulted in a contract worth thousands!”

    Mike Ruh Owner – Lawns & More Inc.
  • “Lyster Exteriors has retained Owndomain1, LLC as our website development and marketing services provider for over two years. We have been extremely satisfied with not only the service and quality of work we have received from Clay and his team, but also the results that our website has generated for our company. “

    Matthew Lyster Lyster Exteriors & Lyster Contracting, Inc.
  • Designed my martial art’s school website from scratch! Worked the SEO, and now placing much higher in google than other more established schools! Can’t say enough about Clay and his company. Amazing work backed by great customer service! Check out the work at kzoobjj.net

    Ben Lindhout – Kalamazoo BJJ
  • “Within just days of my site going live, I have already received email inquiries from new patients directly from my website and have seen my listing ranked on the first page of Google on several keyword searches! “

    Dr. Paul M. Blank D. D. S
  • “Thanks Clayton! We have been getting a lot of calls from Google searches. You are doing a great job! “

    Ray Waldmiller Owner- Raven Remodeling Of Lansing

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