Personalization is the key to staying in the forefront of user searches, and the cement needed to clinch a win-win sales relationship. In this key concept, the focus is on the user’s intent – and thus driving the user to your site. Constant reinvention of a website matching the user’s intent can deliver a growing market share for your customer, and an outstanding return on their investment.
Keywords change, and so must your website. Finding the latest percentages of keywords and their rankings in a variety of different settings will determine the additions or revisions needed for your website. Outdated information that is used over and over will not net you the results you seek in marketing your product or service, no matter how much you like it or how appropriate to your needs it seems. Tracking these keywords and knowing how to work the rankings to first page search capability is an ongoing need in the promotion of your website.
Crawling, crawling, crawling – and that’s what you need the “spiders” at the back end of website searches to do – and to crawl right to your website! We know the users will be looking, as more and more people use the internet to shop – for almost any service or product imaginable! 43% of websites are actually involved in e-commerce of a widening variety of products and services. So how can you get your product or service recognized, sold, and a hefty market share maintained?
Start with knowing how the search engine spiders work to bring traffic to your website. There is an infinite and unknown amount of space on the Internet in which the spiders can crawl. They will first find the most recently created pages for websites and for the updates on these pages that are already indexed in the web. They follow links both within a website and between websites. If your site has no links for key word searches, your site will be trafficked less. Fewer shoppers, less business generated!
Remember, the spiders will recognize relevant information – they are impartial to your personalization per se! They will deliver only relevant information to the huge index box crammed with knowledge, (can you picture this?!), on the web, condensing the information here. The timing? Uncertain! Even if your new page is found, it may not get to this knowledge box promptly – and maybe not at all. Therein lies the challenge – continuing to update your website with user-preferred current and relevant information.
The software used to scan the knowledge index will present the pages most relevant to a user’s search. What is relevant to the spiders changes continually by new information added and the spiders’ impartial choices and pathways through links.
Questions? The professionals at OwnDomain1 would be pleased to answer them!